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Below is an anonymized summary of a real audit report I prepared for a B2B software company. Every audit is delivered in this format.
ornek-site.com
A B2B software company's corporate site: source code, live crawl, desktop and mobile review. Content, technical, performance, UX and privacy findings with a 3-month implementation plan.
Overall score
This page is an anonymized summary of a real client report. Brand name, domain, address and group companies are masked for privacy.
Nine sections, from executive summary to roadmap.
The report works both as a 2-minute summary for decision-makers and as a task list developers can apply directly.
Method
The site is reviewed live: source code is parsed line by line, all internal links are followed, robots.txt, sitemap and URL variants are tested, resource sizes and status are measured in the browser, console errors are read, the page is captured on desktop and mobile, and text contrast is calculated with the WCAG formula.
- 0Executive summary
Overall picture, top 3 issues, first-7-day tasks
- ASite structure & technical SEO
URL structure, canonicals, heading hierarchy, tracking
- BContent & trust
Titles, content depth, brand consistency, proof
- CStructured data & sharing
Organization schema, Open Graph
- DPerformance
File sizes, scripts, caching
- EUX & accessibility
With desktop and mobile screenshots
- FPrivacy & security
Privacy notice, privacy policy
- GRecommended structure
Sitemap with target queries, GEO advice
- HImplementation roadmap
A 1–3 month plan split into weeks
The three main issues pulling the score down.
Findability
Four services are described in one sentence each on a single URL with no service pages. 86% of the page text comes from hidden legal text.
Conversion & trust
No phone, email or form in the contact section. Icons render as empty boxes and one section's text has unreadable contrast.
Page weight
Three GIFs total 41.8 MB. The page downloads about 50 MB of resources.
| Category | Weight | Score | |
|---|---|---|---|
| Content & on-page | 30% | 58 | |
| Technical SEO | 20% | 72 | |
| Structured data & sharing | 10% | 90 | |
| Performance | 15% | 71 | |
| UI/UX & accessibility | 15% | 50 | |
| Trust & compliance | 10% | 84 |
Each category starts at 100. Every finding reduces the remaining score by severity (critical 20%, high 10%, medium 5%, low 2%, multiplicative). The overall score is a weighted average.
| # | Task | Finding | Impact |
|---|---|---|---|
| 1 | Add a phone number, business email and a working form to the contact section | E1 | Leads |
| 2 | Convert three GIFs to WebM/MP4 video or WebP (41.8 MB → ~1 MB) | D1 | Speed, mobile data |
| 3 | Upload missing icon fonts and 404ing JS files, or remove the references | E2 | Broken visuals |
| 4 | Fix the text color of the unreadable section | E4 | Readability |
| 5 | Prepare a company-specific privacy notice (KVKK) | F1 | Legal compliance |
Every section, its tag, word count and issue.
Red notes link to the related finding code, so you can jump between findings in the report.
| Section | HTML tag | Words | Note |
|---|---|---|---|
| Hero (slider) | 3 × H1 | ~60 | On mobile the heading starts 490 px down E3 |
| “Why us?” | H3 | ~70 | Contrast 1.6:1 E4 |
| Company profile | H3 | ~150 | “Newly founded” and “10+ years” in the same text B3 |
| Services | link (no href) | ~70 | Icons render as empty boxes E2 |
| Contact | div | ~12 | No phone, email or form E1 |
| Privacy modal (hidden) | H1 + 10 × H2 | ~1.300 | Not company-specific F1 |
Every finding: problem, why it matters, how to fix it.
Single-page site: four services on one URL, no service pages
Why it matters: Google ranks a page for one main topic. A single-page site can realistically rank only for its brand name. AI assistants can only cite a page that actually covers the topic.
The site has no page that can appear for this search.
AfterIoT software for manufacturing and public institutions: sensor data collection, real-time monitoring…
Inverted heading structure: 4 H1s, all H2s inside hidden legal text
Why it matters: Search engines and AI bots infer a page's topic largely from its heading hierarchy. Here the page's subtopics read as legal obligations.
Before<h1>[Marka]</h1> <h1>AI Real Innovation</h1>
<h3>Why Us?</h3> <h3>Company Profile</h3>
<!-- hidden modal --> <h2>1. Disclosure Obligation</h2> …<h1>[Marka]: AI, IoT and Enterprise Software Solutions</h1>
<h2>Why Us?</h2> <h2>Services</h2> <h2>Contact</h2>Three GIFs total 41.8 MB: the page downloads about 50 MB
Why it matters: A visitor on mobile data downloads tens of megabytes to see the first screen. On 4G that exceeds 10 seconds and most visitors leave.
Before<img src="/img/Adsız tasarım (1).gif" alt="hero"> <!-- 20,6 MB --><video autoplay muted loop playsinline width="460" height="460"
poster="/img/ai-innovation.webp">
<source src="/video/ai-innovation.webm" type="video/webm">
</video>Unreadable text in one section: contrast 1.6:1 (WCAG minimum 4.5:1)
Why it matters: Dark gray text on a purple background. The subtitle and descriptions are effectively unreadable.
We deliver on time and as promised.
We deliver on time and as promised.
Findings are split into weeks.
Red is critical, orange high, yellow medium priority. Green is new structure.
Week 1
E1 Phone, email and form D1 Convert GIFs to video E2 Icon fonts and 404s E4 Contrast fix B2 Title and descriptionWeeks 2–4
A4 Heading hierarchy C1 Organization schema, OG F1 Company-specific privacy notice A3 Canonical and 301s D4 Defer scriptsMonths 2–3
G Service pages G Case studies page G About and contact pages G GEO: quotable summariesEvery audit is delivered in this format. See Services and Process.
Frequently asked questions.
What's in the audit report?
An executive summary, an overall score out of 100 with a category breakdown, first-7-day tasks, a page X-ray, finding cards grouped by severity (problem, why it matters, how to fix, before/after code), a recommended site structure and a 1–3 month roadmap.
How long does the report take?
It depends on the size of the site. In the 90-day process the audit is completed within the first two weeks.
How is the score calculated?
Each category starts at 100 and every finding reduces the remaining score by severity (critical 20%, high 10%, medium 5%, low 2%). The overall score is a weighted average by category weight. It isn't a Google metric but a score used with the WorkExe methodology for internal benchmarking.
Can our own developers implement the report?
Yes. Findings come with before/after code examples and commands your developers can use directly.
Let's grow your site together.
In the first call we'll review your goals and your site's current state, and define the service scope that fits you best.
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